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Jan 22, 2020

When he’s not binge-watching reality TV shows or buying everything in Target’s Dollar Spot, Tyler J. McCall is busy teaching online entrepreneurs how to grow their businesses through Instagram. He is an Instagram and social media marketer, strategist, and Real Housewives fan. He draws from his marketing experience of over ten years - in both businesses and non-profit organizations such as the YMCA - to teach his students how to grow and cultivate an Instagram community through genuine connections and intentional conversations.


In this episode, Tyler shares his ideas on connecting with Instagram followers to convert them into customers. He explains how his experiences of working with nonprofits helped him understand how to use Instagram genuinely and intentionally. He reveals the reason he always recommends his clients approach their Instagram audience with a “people-always” mentality. He also illustrates how to use your Instagram Stories and feed to build a connection.

“You need to connect with your followers that goes beyond monetizing that relationship.” - Tyler J. McCall

In This Episode of The Sigrun Show:


  • What working at YMCA taught Tyler about using Instagram for business
  • Why Tyler’s connection with his Instagram followers makes him a better marketing affiliate
  • How to get your Instagram followers to buy your products
  • Approaching your Instagram audience with a “people-always” mentality
  • Get clear on who you want to follow you on Instagram
  • How consistency can grow your business on Instagram
  • Leveraging Instagram Stories
  • How to get more people to follow you on Instagram through proactive follower growth
  • Why you should avoid sending cold direct messages
  • Ways to leverage other Instagram users’ audience to build your own
  • Why you should create Instagram content that isn’t just about your product or service
  • How to spark and sustain conversations on Instagram

Connect with Tyler J. McCall:


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