[On Air Coaching] How to Transition From Done-For-You Services to Online Courses with Cathy Wassell

Apr 30, 2018

Cathy Wessel is a social media strategy and marketing expert with over 20 years of experience helping clients improve their performance across multiple social media platforms. She is the founder of Socially Contented, a social media consultancy company where she offers social media strategy and management services for her clients. Additionally, she helps dozens of small local businesses improve their social media performance through workshops and training seminars.

Cathy joins me in this On Air Coaching episode to learn how to transition her business from done-for-you services to creating and providing online courses. I also explain the relevance of raising your prices, the downside of being fully booked, and the process of creating an online course that your clients would want to buy.

 

“When we are really good at what we do, basically there is no competition.” - Sigrun

 

In This On Air Coaching Episode of The Sigrun Show:

• How to change your mindset on competition
• How to make the shift when raising your prices
• Benefits of increasing your rates
• The advantages of outsourcing
• What seed launching is and how to determine the rate for your offer
• The best way to create an online course
• The type of clients you need for your seed launch
• What the beta round is and why it’s essential when leveling up
• The danger of creating a full and complete course before testing it

 

Key Takeaways:

1. Map out a 9 to 12-month plan as you transition your business.
2. You don’t always need to pay for every marketing strategy.
3. Do not have extremely high expectations for your soft launch since it’s just a beta round.

 

Resources Mentioned:

• Product Launch Formula by Jeff Walker

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