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Oct 24, 2018

Ingrid Huttary is a full-time communication, leadership, and self-management trainer for organizations and public administration professionals. She holds a graduate degree in Naturopath Psychotherapy and is an NLP instructor and trainer as well as a Master DVNLP Coach. She has a goal to leave her corporate career to become a full-time online coach and develop her own training courses.


Ingrid joins me on this On Air Coaching episode to learn why identifying her ideal client is critical to successfully mapping out her customer journey. We discuss why it’s crucial to get clear on your ideal client, why you should start by solving a single problem for your customer, and how your marketing and messaging impacts your ability to attract your ideal client. I also share how to properly mix online and offline events and how to use breakthrough sessions to kickstart your customer relationship.

“Your customer journey will reveal itself, but it’s the clarity and ideal clients that are more important.” - Sigrun

In This Episode of The Sigrun Show:

  • Getting clear on your ideal client
  • Why your customer journey should start by solving a single problem
  • How to use a pyramid system to develop your customer journey and products
  • How to properly mix online and offline events in your customer journey
  • How your messaging and marketing impacts your ability to attract your ideal client
  • Focusing on customers that are ready for your products and services
  • How to use breakthrough sessions in your customer journey

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!